At TFH Gazebos, we have a close working relationship with many traders and stallholders, and to celebrate this we’re giving our top ten tips for the market industry. 

1. Start early

Arrive at your venue or location early to ensure you get the best pitch and are set up and ready for the start time. Preparation is key to success and arriving later could mean losing the best spots and having to unload and set up between stalls that are already up and running. As they say, ‘the early bird catches the worm’.

2. Set up near a point of interest

Depending on where your market is, scout round for locations that are near the most interesting points of interest or amenities. A great place to set up is next to a cafe or near the toilets. It might sound odd, but this is where you will find the highest footfall and can therefore attract the most customers.

3. Set up to make sales

This may sound obvious, but when you’re setting up your stall, ensure it looks presentable both up close and from far away. You want to make sure that customers will be attracted to it from further away and that the stall still looks great up close after you have enticed them over. A good recommendation for the distance from which to test this out is 25 feet.

4. Be comfortable

Another obvious one, but often overlooked: before you start trading, double check that you have the right supplies to remain comfortable throughout your trading hours. Wear suitable clothing and shoes for the conditions and weather, always pack extra layers and waterproofs and, depending on the season, take some sun cream. Don’t forget to pack snacks and drinks to keep hydrated and content too.

5. Overestimate your float

Don’t underestimate how much money you will need in your float. Customers often try to pay with larger notes and you will need lots of coins to be able to give back the correct change. You don’t want to be running around throughout the day to find more change and lose sales.

6. Be prepared

Make a checklist of all the essentials you will need to run your stall. Think about stocking up tables, carrier bags, a gazebo, notepads, etc. Ensure that you have these ready for when you start trading.

7. Check your cover

Before you start trading, you will need to find out details on trading licences and insurance. In the UK, it is a legal requirement to have a licence from your local government council. For further information, visit gov.uk.

8. Price correctly

Customers will be coming to their local markets for a bargain. Do your research and make sure you price your goods competitively. While you don’t want to price too high, nor do you want to price too low. Ensure all your goods are clearly labelled with the correct prices as well to make it easier for customers to understand your pricing.

9. Be friendly

It’s a given that you should be friendly, but for those who are new to the trading business or are just plain shy, don’t be nervous. Chat to people, smile and be confident in your products. If you are approachable and friendly you will make more sales.

10. Network with other traders

Don’t forget to talk with the other traders. Make some time during the day to speak to those around you. Good times to try are during set-up and closing. Networking gives all the traders a chance to learn from one another, share knowledge and ideas, offer trader discounts and discuss future opportunities.

The market stall business is extremely friendly and a great one to be a part of. Not only are there great opportunities for money to be made, but it’s also a wonderful way of being a part of your local community and getting to know locals on a daily basis.

Find out More

When it comes to professionally printed gazebos the possibilities are endless. At TFH Gazebos, we provide a variety of product and printing options to best suit your business and needs. If you’re looking to purchase a printed gazebo, printed marquee, or printed shelter, visit our website or Facebook page to get in  contact today.

Why not take a look at some of the  Printed Gazebos we have produced.
If you would like a quote on a Printed Gazebo fill out our  quotation form and we'll get back to you in 1-24 hrs.

Frequently Asked Questions

How do I attract customers to my market stall?

Attracting customers involves a mix of visual appeal, active engagement, and marketing tactics. Ensure your stall is visually appealing with clear signage and an attractive layout. Engage with passersby, offer samples if applicable, and consider running promotions or discounts. Social media promotion before the event can also draw people to your stall.

What are the best ways to display products?

The best way to display products is by ensuring they are easily visible and accessible to customers. Use varying levels of height for interest, group similar items together, and use signage to highlight special items or deals. Keep your display neat and regularly restock items.

How can I price my products effectively?

Price your products by considering the cost of materials, your time, competition, and what your target market is willing to pay. It’s important to be competitive yet fair. Offering a range of price points can cater to different customers.

What are some tips for customer engagement at a market stall?

Be friendly and approachable, greet customers as they approach, and be ready to answer questions about your products. Storytelling about your products or brand can create a personal connection. Demonstrations or interactive elements can also engage customers.

How important is it to have an online presence as a market stall trader?

Having an online presence is increasingly important. It allows you to reach a wider audience, promote your market appearances, and sell products online. Platforms like Instagram, Facebook, and a simple website can significantly enhance your business visibility.

How can I handle slow sales days at the market?

On slow sales days, focus on other productive activities like networking with other traders, gathering customer feedback, or planning social media content. Use the time to observe customer behaviours and preferences to inform future strategies.

How do I ensure my market stall complies with local regulations?

Ensure compliance by researching and adhering to local regulations regarding business licences, food safety (if applicable), insurance, and market-specific rules. It's also important to stay informed about any changes in these regulations.